Brand Design Brief

The best brand design brief template, built in Notion and Google Docs.

Use this template as a system for defining, organizing, and presenting your next brand project.

Bring structure and clarity to every branding project — from discovery to delivery.

This all-in-one Brand Design Brief Template helps you capture every essential detail of a client’s brand, align stakeholders, and set a clear creative direction before design even begins.

Whether you’re an independent brand designer, studio owner, or strategist, this template gives you the framework to run professional projects with confidence and consistency.

Contents

• Project Overview – define scope, context, and goals
• Objectives and Success Metrics – align on measurable outcomes
• Brand Background – document mission, vision, and values
• Audience and Market – identify key segments and positioning
• Competitor Analysis – map opportunities and market gaps
• Brand Personality and Tone – define how the brand speaks and feels
• Creative Direction – guide visual and verbal expression
• Deliverables and Scope – clarify exactly what’s being produced
• Timeline and Milestones – keep projects on schedule
• Budget, Feedback, and Approval – reduce scope creep and confusion
• Internal Notes and Insights – space for creative rationale and observations

Perfect for

• Brand designers and studio
• Freelance creatives managing client projects
• Brand strategists and identity designers
• Design students learning the professional process

File formats:

• Notion Template – ideal for collaborative use and client-facing documentation
• Google Docs Template – easy to duplicate, edit, and share

License:

• Single-use license per designer or studio.
• You may use it across unlimited client projects, but redistribution or resale is not permitted.